@article{oai:toyo.repo.nii.ac.jp:00005981,
 author = {疋田, 聰},
 journal = {経営論集, Journal of business administration},
 month = {Mar},
 pages = {49--61},
 title = {<論文>広告研究における基本問題},
 volume = {19},
 year = {1982}
}