@article{oai:toyo.repo.nii.ac.jp:00005926,
 author = {疋田, 聰},
 journal = {経営論集, Journal of business administration},
 month = {Mar},
 pages = {127--143},
 title = {<論文>日本企業の海外広告戦略における課題},
 volume = {29},
 year = {1987}
}