@article{oai:toyo.repo.nii.ac.jp:00004728,
 author = {新井, 恭子},
 issue = {70},
 journal = {経営論集, Journal of business administration.},
 month = {Nov},
 pages = {51--60},
 title = {説得力と関連性―広告の説得意図と聞き手の注意―},
 year = {2007}
}