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However, little is deeply discussed about how much the product reviews\naffect sales, and the validity of the influence also lacks supports of empirical studies.\nThis paper posits that the influence of online product reviews on sales is different\nby market structure. In this study, we propose statistical models to explore how the\nvolume and valence of product reviews affect online sales and the difference in\nthese influences between two types of sellers, self-operated store and marketplace.\nThe data in this study were retrieved from a large-scale online B2C mall in China.\nMajor findings in the present study suggest that (1) for both the two types of sellers,\nthe volume of product reviews in preceding period positively affect sales in\nsubsequent period, but its influence is more pronounced for self-operated store than\nit for marketplace, and (2) the impact of proportion of negative reviews on sales is\nsomewhat stronger for marketplace than it for self-operated store. Endogenous\nissue in dynamic panel data is addressed in the estimation. This study enables to\nretailers to further understand the relation between product reviews and sales in\nonline shopping. Management implications and future research directions are\ndiscussed at the end.", "subitem_description_type": "Abstract"}]}, "item_10002_full_name_3": {"attribute_name": "著者別名", "attribute_value_mlt": [{"nameIdentifiers": [{"nameIdentifier": "15403", "nameIdentifierScheme": "WEKO"}], "names": [{"name": "Zhen, LI"}]}]}, "item_10002_publisher_8": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "東洋大学経営学部"}]}, "item_10002_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN0006922X", "subitem_source_identifier_type": "NCID"}]}, "item_10002_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "0286-6439", "subitem_source_identifier_type": "ISSN"}]}, "item_10002_version_type_20": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "李, 振"}], "nameIdentifiers": [{"nameIdentifier": "17502", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2019-05-11"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "keieironshu93_065-079.pdf", "filesize": [{"value": "714.8 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_11", "mimetype": "application/pdf", "size": 714800.0, "url": {"label": "keieironshu93_065-079", "url": "https://toyo.repo.nii.ac.jp/record/10868/files/keieironshu93_065-079.pdf"}, "version_id": "4c1ab88e-8eda-4be4-b984-0db612255d01"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "Product Reviews", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Volume", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Valence", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Market Structure", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Dynamic Panel Data", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "Sales Effects of Online Product Reviews:A Comparison of Two Different Types of Sellers", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "Sales Effects of Online Product Reviews:A Comparison of Two Different Types of Sellers"}]}, "item_type_id": "10002", "owner": "23", "path": ["1351"], "permalink_uri": "https://toyo.repo.nii.ac.jp/records/10868", "pubdate": {"attribute_name": "公開日", "attribute_value": "2019-05-11"}, "publish_date": "2019-05-11", "publish_status": "0", "recid": "10868", "relation": {}, "relation_version_is_last": true, "title": ["Sales Effects of Online Product Reviews:A Comparison of Two Different Types of Sellers"], "weko_shared_id": -1}
Sales Effects of Online Product Reviews:A Comparison of Two Different Types of Sellers
https://toyo.repo.nii.ac.jp/records/10868
https://toyo.repo.nii.ac.jp/records/10868f2262ab1-f4c9-47db-8cf3-66e7568d0a05
名前 / ファイル | ライセンス | アクション |
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keieironshu93_065-079 (714.8 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-05-11 | |||||
タイトル | ||||||
タイトル | Sales Effects of Online Product Reviews:A Comparison of Two Different Types of Sellers | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
主題 | Product Reviews, Volume, Valence, Market Structure, Dynamic Panel Data | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
李, 振
× 李, 振 |
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著者別名 | ||||||
姓名 | Zhen, LI | |||||
書誌情報 |
経営論集 en : Journal of business administration 巻 93, p. 65-79, 発行日 2019-03 |
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出版者 | ||||||
出版者 | 東洋大学経営学部 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0286-6439 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN0006922X | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |